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【转载】“萌”与“卖萌”  

2016-06-03 20:47:05|  分类: 语言文字 |  标签: |举报 |字号 订阅

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流行语的鲜活性,以及所以能流行,在于其点燃其中的原型力量。比如最近流行的“萌”,一般表示可爱。“萌”何以可爱?其可爱的具体意象是什么?从文字角度讲,“萌”就是萌芽、萌生的意思,本义是植物的芽,诸如豆芽、出芽、发芽,有显现的意思。这个如英文中的芽sprout,其音象组合spr有蔓延、生展、生气勃勃的意象,而out就是呈现、展现的意思。植物之萌芽,稚嫩可爱,正如初生儿的稚嫩可爱,那是一种纯粹而纯洁的可爱,一种充满活力而自然天成的可爱。《诗经》中“桃之夭夭”,是谓“桃有华之盛者,夭夭,其少壮也。”夭是少而壮,年幼而富有生命力,是妖娆之美。

萌从草丛明,明,日月光华者也。婴幼儿血色皮肤,清纯之气喷薄而出,荡漾脸面,乃花开叶生殖状,萌也。明也是明显、显现的意思,是spr蔓延的out。广义上将,萌也是出生,从母体(昏暗的子宫或子房)中出生

诞生,迎来人生的黎明,被充满喜悦的光沐浴着,那么一种萌。

卖萌就是有意显现这样的萌,成为一种销售行为(吆喝)。当然其正面意义恐怕是吧这种萌有效而恰好地表现出来。在沪语中,长相又叫卖相。这样的称谓暗含着人的外表居然可销售出去!或许这与旧上海商业气息有关。估计,卖相最初的语源来自物品的形态。若形态美观,者容易出售,谓之卖相好。后来引申到人的相貌上了。

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